About the project
A flexible, all-inclusive car subscription, an alternative to leasing or owning. Fuze came to us with a vision not many vehicle brands have done before, and that was to create a brand which was appealing to an audience of 25yo - 45yo, the majority of whom were women.
Their direction... create a brand with the expressiveness of Monzo, Elmo and ONTO with a hint of Airbnb.
By leading a branding workshop, I was able to gain a greater understanding of the clients vision.
Client: Fuze
Type of project: Branding
Discovery
I conducted a full-day branding workshop with the client. Through collaborative exercises and discussions, we uncovered the brand's essence, unique selling points, and target audience. This immersive exploration laid a strong foundation for the design process, ensuring the final product embodies the brand's true essence.
Exploration
Through careful curation of visual elements, color schemes, typography, and imagery, the mood boards captured different aesthetics that we covered in the branding workshop. The initial draft logos were conceptualized, combining key brand attributes with a balance of creativity and functionality.
Final Logo & UI
With some guidance and iterations from the client, we were able to land on a concept. I dove deeper to create the perfect logo and brand for this client.
